外卖打包袋作为连接商家与消费者的重要载体,其设计不仅影响使用体验,更关乎品牌形象与环保责任,在设计过程中需规避一系列可能引发问题的禁忌,确保功能性与合理性并存。
As an important carrier connecting businesses and consumers, the design of takeaway packaging bags not only affects the user experience, but also relates to brand image and environmental responsibility. In the design process, a series of taboos that may cause problems need to be avoided to ensure functionality and rationality coexist.
材质选择的禁忌直接关系到实用性与环保性。首先,避免使用过薄的非降解塑料材质,这类材料承重能力差,极易在装载食物时出现破损、渗漏,不仅影响消费者体验,还可能造成环境污染。其次,不可选用含有刺激性气味的材料,部分劣质再生塑料或涂胶材料会释放异味,污染食物,危害健康,尤其不适用于直接接触热食的场景。此外,需避开密封性过强且无透气设计的材质,对于带汤汁、热气的食物,密闭环境易导致袋内气压升高,可能引发袋子膨胀破裂,同时高温蒸汽凝结的水珠会加速袋子受潮变质。
The taboos in material selection are directly related to practicality and environmental friendliness. Firstly, avoid using overly thin non degradable plastic materials, which have poor load-bearing capacity and are prone to damage and leakage when loading food. This not only affects the consumer experience but may also cause environmental pollution. Secondly, materials containing irritating odors should not be used. Some inferior recycled plastics or adhesive materials may release odors, contaminate food, and pose a health hazard, especially not suitable for direct contact with hot food. In addition, it is necessary to avoid materials with strong sealing and no breathable design. For food with soup or hot air, a sealed environment can easily cause the air pressure inside the bag to rise, which may cause the bag to expand and break. At the same time, water droplets condensed by high-temperature steam can accelerate the bag to become damp and deteriorate.
结构设计的禁忌影响使用便利性与安全性。袋口设计忌过于复杂,如繁琐的绳结、难以撕开的封口,会增加消费者取用食物的难度,尤其在单手操作时容易造成食物洒落。提手部分是设计重点,需避免使用过细的绳带或仅靠胶水粘贴的提手,这类设计在承重时易断裂,存在安全隐患;同时提手与袋身的连接部位需加固,忌仅通过简单缝纫或热压固定,否则在装载较重食物时可能脱开。此外,内部隔层设计忌布局混乱,若隔层尺寸与常见餐盒不匹配,会导致食物在运输中晃动碰撞,汤汁溢出,失去分隔的意义。
Taboos in structural design affect the convenience and safety of use. The design of the bag opening should not be too complicated, such as cumbersome knots and difficult to tear seals, which will increase the difficulty for consumers to access food, especially when operated with one hand, which may cause food to spill. The handle part is the focus of the design, and it is necessary to avoid using overly thin ropes or handles that are only glued together. Such designs are prone to breakage during load-bearing and pose safety hazards; At the same time, the connection between the handle and the bag body needs to be reinforced, avoiding simple sewing or hot pressing fixation, otherwise it may detach when loading heavy food. In addition, the internal compartment design should avoid chaotic layout. If the compartment size does not match the common food box, it will cause food to shake and collide during transportation, soup to overflow, and lose the purpose of separation.
印刷与标识的禁忌关乎信息传递与品牌调性。印刷内容忌包含虚假宣传或误导性信息,如 “100% 完全降解” 等不符合实际的环保宣称,可能引发消费者质疑与信任危机。图案设计需避开低俗、暴力或违背公序良俗的元素,这类内容不仅破坏品牌形象,还可能引起消费者反感。色彩搭配忌过于刺眼或暗沉,高饱和度的荧光色易造成视觉疲劳,而过于灰暗的色调则可能让消费者联想到不洁,影响对食物品质的判断。同时,印刷油墨需选用环保无毒的类型,忌使用气味重、易脱落的劣质油墨,避免油墨沾染食物或释放有害物质。
The taboos of printing and labeling are related to information transmission and brand tone. Printing content should not contain false advertising or misleading information, such as "100% complete degradation" and other environmental claims that do not conform to reality, which may trigger consumer questioning and a crisis of trust. Pattern design should avoid elements that are vulgar, violent, or violate public order and good customs. Such content not only damages the brand image, but may also cause consumer backlash. Color matching should not be too dazzling or dull. High saturation fluorescent colors can easily cause visual fatigue, while excessively dark tones may associate consumers with uncleanliness and affect their judgment of food quality. At the same time, environmentally friendly and non-toxic printing inks should be selected, and low-quality inks with strong odors and easy detachment should be avoided to prevent ink from contaminating food or releasing harmful substances.
功能适配的禁忌体现在场景匹配度上。设计时忌忽略不同食物的特性,例如为汤面类食物设计的打包袋,若未预留放置汤勺、筷子的独立空间,会导致餐具与食物混杂,影响卫生;而为油炸食品设计的袋子若缺乏透气孔,会使热气积聚导致食物变软,失去酥脆口感。此外,忌盲目追求大容量而忽视便携性,过大的袋子在单手拎握时难以平衡,容易倾斜,且不利于收纳存放,尤其不适合外卖骑手在交通工具上携带。
The taboo of functional adaptation is reflected in the degree of scene matching. The characteristics of different foods should not be ignored in the design, such as the packaging bag designed for Noodles in soup food. If there is no independent space reserved for placing spoons and chopsticks, it will lead to the mixing of tableware and food, affecting health; If bags designed for fried foods lack ventilation holes, it can cause heat to accumulate and cause the food to become soft, losing its crispy texture. In addition, it is important to avoid blindly pursuing large capacity while neglecting portability. Bags that are too large are difficult to balance when held with one hand, are prone to tilting, and are not conducive to storage, especially not suitable for delivery riders to carry on transportation.
环保与合规的禁忌是社会责任的体现。禁止在设计中过度包装,如多层嵌套、不必要的装饰性附件,会增加材料消耗与废弃物产生,违背绿色环保理念。同时,需避开不符合行业规范的设计,例如未标注材质成分、承重范围等必要信息,消费者无法判断袋子的适用场景,可能因误用造成损失。此外,回收标识的设计忌模糊不清或错误标注,正确的回收指引有助于消费者进行分类处理,而错误信息会干扰回收流程,不利于资源循环利用。
The taboo of environmental protection and compliance is a manifestation of social responsibility. Excessive packaging in the design, such as multi-layered nesting and unnecessary decorative accessories, is prohibited as it increases material consumption and waste generation, which violates the concept of green environmental protection. At the same time, it is necessary to avoid designs that do not comply with industry standards, such as not indicating necessary information such as material composition and load-bearing range. Consumers may not be able to judge the applicable scenarios of the bag, which may result in losses due to misuse. In addition, the design of recycling labels should avoid ambiguity or incorrect labeling. Correct recycling guidelines can help consumers classify and process, while incorrect information can interfere with the recycling process and be detrimental to resource recycling.
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